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 White
White is associated with light, goodness, innocence,
purity, and virginity. It is considered to be the color
of perfection.
 Black
Black is associated with power, prestige, strength,
elegance and formality.
 Red
& Brown
Red
is associated with energy, strength, power, passion,
desire, and love.
Light red represents joy, sexuality, passion,
sensitivity, and love.
Pink signifies romance, love, and friendship. It
denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower,
leadership, courage, and longing.
Brown suggests stability.
Reddish-brown is associated with harvest.
 Orange
Orange combines the energy of red and the happiness of
yellow. It is associated with joy, sunshine, and the
tropics. Orange represents enthusiasm, fascination,
happiness, creativity, determination, attraction,
success, encouragement, and stimulation.
Red-orange corresponds to desire, passion, and
pleasure.
Gold evokes the feeling of prestige. The meaning
of gold is illumination, wisdom, and wealth. Gold often
symbolizes high quality.
 Yellow
Yellow is the color of sunshine. It's associated with
joy, happiness, intellect, and energy.
Light yellow is associated with intellect,
freshness, and joy.
 Green
Green is the color of nature. It symbolizes growth,
harmony, freshness, and fertility. Dark green is
also commonly associated with money.
Aqua is associated with emotional healing and
protection.
Olive green is the traditional color of peace.
 Blue
Blue is the color of the sky and sea. It is often
associated with depth and stability. It symbolizes
trust, loyalty, wisdom, confidence, intelligence, faith,
truth, and heaven.
Light blue is associated with health, healing,
tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity,
and seriousness.
 Purple
Purple combines the stability of blue and the energy of
red. Purple is associated with royalty, symbolizes
power, nobility, and luxury. It conveys wealth and
extravagance. Purple is associated with wisdom, dignity,
independence, creativity, mystery, and magic.
Light purple evokes romantic and nostalgic feelings.
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